for Grindex

Update: 27.12.2021

Last week: 50th week 2021 (13.12.2021 - 19.12.2021)

Last full month: Nov 2021


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC
WoW 1 839 4.0% 45.1% -0.8 785 583 -0.8% 74.9% -1.5
MoM 7 959 -19.1% 47.1% -5.7 3 472 255 -18.8% 76.7% -3.8
YTD 114 310 -24.0% 56.0% -5.8 44 175 606 -0.0% 80.4% -0.2
MAT 120 541 -23.5% 56.2% -5.5 46 239 885 0.2% 80.5% -0.1
CAPSICAM
WoW 25 572 4.9% 4.1% 0.1 10 377 442 5.2% 4.4% 0.1
MoM 95 769 -2.9% 3.5% 0.3 38 687 899 -3.0% 3.7% 0.3
YTD 1 018 935 -19.3% 3.1% -0.3 420 088 404 -5.3% 3.5% -0.2
MAT 1 085 042 -18.3% 3.2% -0.3 447 729 933 -3.6% 3.5% -0.1
MILDRONATE
WoW 107 950 9.7% 13.2% 1 41 950 828 9.7% 18.5% 1.2
MoM 452 608 -4.7% 12.5% -0.2 173 520 666 -5.0% 17.3% 0.2
YTD 4 632 174 14.7% 9.3% 1.5 1 869 731 455 20.7% 14.1% 2.4
MAT 4 875 723 16.1% 9.2% 1.4 1 972 388 219 22.7% 14.1% 2.3
SULFARGIN
WoW 4 420 22.2% 1.3% 0.3 2 132 704 21.0% 1.9% 0.4
MoM 12 818 -5.2% 0.9% 0 6 444 451 -5.0% 1.3% 0
YTD 156 123 -22.2% 0.8% -0.2 75 903 003 -8.8% 1.2% -0.1
MAT 164 717 -20.6% 0.8% -0.2 79 884 419 -6.8% 1.2% -0.1
VIPROSAL
WoW 32 491 0.3% 5.2% -0.1 12 936 155 2.0% 5.5% 0
MoM 141 907 -0.9% 5.2% 0.5 54 642 364 1.6% 5.3% 0.6
YTD 1 184 553 -12.9% 3.6% 0 447 608 725 -2.9% 3.7% -0.1
MAT 1 249 507 -12.2% 3.6% 0 472 799 200 -1.3% 3.7% -0.1

WoW

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 1 839 4.0% 45.1% -0.8 785 583 -0.8% 74.9% -1.5
CAPSICAM 25 572 4.9% 4.1% 0.1 10 377 442 5.2% 4.4% 0.1
MILDRONATE 107 950 9.7% 13.2% 1 41 950 828 9.7% 18.5% 1.2
SULFARGIN 4 420 22.2% 1.3% 0.3 2 132 704 21.0% 1.9% 0.4
VIPROSAL 32 491 0.3% 5.2% -0.1 12 936 155 2.0% 5.5% 0

MoM

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 7 959 -19.1% 47.1% -5.7 3 472 255 -18.8% 76.7% -3.8
CAPSICAM 95 769 -2.9% 3.5% 0.3 38 687 899 -3.0% 3.7% 0.3
MILDRONATE 452 608 -4.7% 12.5% -0.2 173 520 666 -5.0% 17.3% 0.2
SULFARGIN 12 818 -5.2% 0.9% 0 6 444 451 -5.0% 1.3% 0
VIPROSAL 141 907 -0.9% 5.2% 0.5 54 642 364 1.6% 5.3% 0.6

YTD

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 114 310 -24.0% 56.0% -5.8 44 175 606 -0.0% 80.4% -0.2
CAPSICAM 1 018 935 -19.3% 3.1% -0.3 420 088 404 -5.3% 3.5% -0.2
MILDRONATE 4 632 174 14.7% 9.3% 1.5 1 869 731 455 20.7% 14.1% 2.4
SULFARGIN 156 123 -22.2% 0.8% -0.2 75 903 003 -8.8% 1.2% -0.1
VIPROSAL 1 184 553 -12.9% 3.6% 0 447 608 725 -2.9% 3.7% -0.1

MAT

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 120 541 -23.5% 56.2% -5.5 46 239 885 0.2% 80.5% -0.1
CAPSICAM 1 085 042 -18.3% 3.2% -0.3 447 729 933 -3.6% 3.5% -0.1
MILDRONATE 4 875 723 16.1% 9.2% 1.4 1 972 388 219 22.7% 14.1% 2.3
SULFARGIN 164 717 -20.6% 0.8% -0.2 79 884 419 -6.8% 1.2% -0.1
VIPROSAL 1 249 507 -12.2% 3.6% 0 472 799 200 -1.3% 3.7% -0.1

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: NSAID MARKET

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


CAPSICAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "CAPSICAM"

SKU #1

## [1] "CAPSICAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "CAPSICAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "CAPSICAM"

SKU #1

## [1] "CAPSICAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "CAPSICAM UNGUENT FOR EXT USE 50 G #1"

MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #2

## [1] "MILDRONATE CAPS 500 MG #60"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #2

## [1] "MILDRONATE CAPS 500 MG #60"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

Abbreviations

WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1

MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1

YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date

MAT - Moving Annual Total - a period, being any 12 month period ending on the last week

MS - Market Share

Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs